For Watch Dealers

Stop managing spreadsheets.
Start closing deals.

Dealux replaces your scattered spreadsheets, endless WhatsApp groups, and manual invoicing with one simple platform.

Sound familiar?

"Which spreadsheet has the current stock list?"

"Did I already invoice that Submariner?"

"A client wanted a GMT - but which one?"

What You Get

Three things. Done right.

Stock

Know where every watch is.

Track your entire inventory across showroom, safe, service, and consignment. One source of truth. No more "let me check the spreadsheet."

  • Multi-location tracking
  • Consignment management built-in
  • Public storefront for your clients
Stock24 pieces | £847k

Submariner Date

126610LN

£12,450

In Stock

Speedmaster

310.30.42.50

£5,995

Reserved

Black Bay 58

M79030N

£3,250

Consignment

CustomerVIP
MR

Marcus Richardson

12 purchases | £142k lifetime

Wishlist Match

Your new Submariner 124060 matches his wishlist.

NotifyLater
Customers

Never forget what they want.

Every client's preferences, purchase history, and wishlist in one place. When matching stock arrives, you'll know immediately.

  • Automatic wishlist matching
  • Full purchase history
  • One-click follow-up
Network

Source from dealers you trust.

A private B2B marketplace. Post what you're looking for. Respond to opportunities. Sealed bids. No WhatsApp chaos.

  • Broadcast wanted pieces
  • Sealed-bid pricing
  • Verified dealers only
Network Call2 min ago
JW

James Wilson

London

Looking for: Submariner 126610LN, unworn. Client ready today.

UrgentRolex
4 offers

Your stock auto-matches incoming calls

Also included

Invoicing

Professional invoices with your branding. Part-exchange support.

Reports

Margins, turn rates, outstanding payments at a glance.

Storefront

Your own branded page to share with clients.

Multi-Language

English, French, German, Spanish, Italian.

Ready to simplify?

Join the early access waitlist. We're onboarding dealers now.

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